The Exploration Company
The Exploration Company

Project Details

Space exploration is evolving. Once the domain of governments and billionaires, it’s becoming more open, more collaborative—and more essential. The Exploration Company is at the forefront of that shift. Led by Airbus alumna Hélène Huby and a team of veteran European space engineers, they’re building Nyx: a reusable spacecraft designed to transport cargo and humans safely to and from any space station—whether around the Earth or the Moon.

Unlike the cold, ultra-futuristic aesthetic typical in the space industry, The Exploration Company stands for something different: openness, cooperation, and sustainability. They needed a brand to match.

Omoi was brought in to develop a new identity, design a fresh digital presence, and craft a suite of materials for their Series B fundraise. Alongside the brand refresh and pitch deck, we created original 3D renders, photography, a brand film, recruitment collateral, and a redesigned website.

Our creative direction aimed to bring warmth and humanity to a field that often feels distant. We drew inspiration from sources that combined optimism and tactility—from the surreal architecture of Expo ’70 to the organic light of Fondation Maeght, to the sense of wonder captured in Apollo-era footage. We looked at how brands like Apple and IBM once made complex technology feel approachable and personal, borrowing from their visual language to help soften the idea of space tech.

This thinking shaped everything—from the cinematic treatment of Nyx to the candid, timeless portraiture of the team. We rendered spacecraft like sculpture, built a palette inspired by Miró and early IBM work, and chose typography that blended retro familiarity with modern precision.

At its core, the identity is built around a simple platform: Space for Everyone. By balancing artistic references with technical ambition, we helped position The Exploration Company not just as engineers of advanced spaceflight—but as pioneers of a more inclusive and cooperative era beyond Earth.

Credits

Client:
The Exploration Company

Creative Direction & Design:
Carl Versfeld, Monica Kelly

Strategy & Copywriting:
Carl Versfeld, Monica Kelly, Evan Slater

Photography:
Nicolas Kern

‍3D Design:
William Norberg

Video Editing:
Will Milvid, Carl Versfeld

Webflow Development:
Stefan Grubacic

‍Project Management:
Monica Kelly

Font Foundry:
Grilli Type