Omoi is an independent creative and design studio, specializing in identity development and visual story telling for growth-stage businesses. Our mission is to deliver tangible value for companies at any scale – we aim to design real-world results.
From venture-backed startups to industry leaders, we collaborate with companies that inspire us.
Omoi is led by Monica Kelly and Carl Versfeld—creative veterans and entrepreneurs with over 30 years of combined experience spanning fashion, branding, and tech. We’re a close-knit team based in Stockholm and supported by trusted experts across Europe and the US.
Building tangible value from the brand up.
Brand Strategy
Visual Identity
Voice & Tone
Websites
Collateral
Brand Films
Pitch Decks
Social Content
Employer Branding
