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Tod's

Tod's T Collection Debut

Concept and creative direction for Walter Chiapponi's Tod's T collection debut, including digital campaign and complementary store interiors
2020

Tod's developed its first logo-centric collection of shoes and handbags under the new creative direction of designer Walter Chiapponi. The collection was built around the new Tod's T, which was sourced from the archives and reimagined for today as an emblem of timeless elegance. The shoot concept was developed in tandem with the complementary in-store visuals and architecture, heroizing the new symbol.

Brand: Tod's

Client Quotes
Team

Designer: Walter Chiapponi

Photographer: Mitch Feinberg

Set Designer: Jared Lawton

Production: Caroline Stridfeldt at Lola Production

Store Interiors: Storage Milano