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2020
Tod's developed its first logo-centric collection of shoes and handbags under the new creative direction of designer Walter Chiapponi. The collection was built around the new Tod's T, which was sourced from the archives and reimagined for today as an emblem of timeless elegance. The shoot concept was developed in tandem with the complementary in-store visuals and architecture, heroizing the new symbol.
Brand: Tod's
Client Quotes
Team
Designer: Walter Chiapponi
Photographer: Mitch Feinberg
Set Designer: Jared Lawton
Production: Caroline Stridfeldt at Lola Production
Store Interiors: Storage Milano